About Because You Care:
Eco-Friendly Laundry Care in the UAE

At the heart of Because You Care is me, Olivia: an entrepreneur and mother deeply committed to health, environmental impact, and transparency in everyday products.

My journey began when I sought to find more meaning in my daily work. I wanted to respond to a growing need in the UAE for solutions that care for the planet and the health of our loved ones. Concerned by the presence of endocrine disruptors in conventional household detergents, I decided to create a safer alternative for families.

Today, I invest all my energy into raising awareness about the changes we can make to better protect our planet. With Because You Care, your requirement for a safe, natural, and highly effective washing detergent is finally met. You get to care for your skin, respect the environment, and support a local, sustainability-driven start-up.

Our Mission & Core Values

Our Mission

At our core, Because You Care aims to empower families to make safer everyday choices. By offering laundry care products that respect both people and the planet, we support healthier homes through conscious, practical solutions. We avoid fear-based messaging and greenwashing; instead, we focus on education, simple formulations, and real impact.

Our Core Values

Every decision we make is guided by five core values:

Health First

Free from endocrine disruptors & unnecessary chemicals.

Transparency

You will always know exactly what goes into our products.

Environmental Responsibility

Conscious packaging and eco-friendly formulas.

Simplicity

Minimal, natural ingredients that work.

Human-Centered Design

Formulated specifically for families, children, and sensitive skin.

What Makes Us Different

Unlike conventional detergent brands, Because You Care prioritizes safety and transparency at every step:

Skin-Safe

Toxic-Free

Plastic-Free

Made in Dubai

A Return to Basics: Our Ingredient Philosophy

Marseille Soap

We believe in trusting what has worked for generations. Instead of complex synthetic formulas, our foundation is genuine Marseille Soap. Rooted in traditional French heritage, this simple blend of olive oil naturally cleanses without irritating sensitive skin or leaving behind toxic residue.

Bicarbonate

Nature often provides the safest solutions. By utilizing naturally occurring bicarbonate sourced from salt lakes, we neutralize odors the way families used to completely bypassing the artificial, endocrine-disrupting fragrances found in commercial detergents.

Washing Soda

A core part of our mission is proving that eco-friendly doesn’t mean less effective. We rely on washing soda (a simple, naturally occurring compound of salt and chalk) to act as a powerful degreaser, proving you don’t need harsh chemicals to lift stubborn stains.

Recognition & Awards

“I am delighted to have won this award, which is the result of a lot of effort and time spent on providing an eco-conscious alternative in the market. It’s also encouraging for further product development.”

Olivia

Press

Spinneys

Because You Care: Love Local

March 2025

Arab News

Because You Care: le savon de Marseille à Dubai

November 7th, 2024

Dubai Madame

Parole d’entrepreneur: La parole à… Olivia Bou Antoun

September 20th, 2022

Sustainability Middle east news

Because You Care Wins Sustainability Middle East Lifestyle Product of the Year Award

March 11th, 2023

What Our Community Says

      
   Because You Care | Ecofriendly laundry powder detergent | Made in UAE
   57 Google reviews 
  Write a review 
  
 
 
   
 
 
       Posted on Google  
   
   Asmaa Lahlou 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve been using Because You Care laundry products since I arrived to the UAE and I’m a happy customer. This is one of the “low-tox” brands I trust and happily use as there is no fragrance, preservative, enzyme added. So basically free from endocrine disrupters and harsh chemicals that can harm the skin.
  
 
      Posted on Google  
   
   Sophie Anchan 
 
 
 
 Trustindex verifies that the original source of the review is Google. I made the switch to Because you Care about 2 years agao and never regretted it: it washes perfectly and I am happy to have one less toxic product around my family! It also helped a lot with my daughter exzema.
  
 
      Posted on Google  
   
   Rodolphe Duffour 
 
 
 
 Trustindex verifies that the original source of the review is Google. From a curious click on Instagram to a loyal subscriber!
BYC offers amazing non-toxic laundry products with top service. Massive upgrade from chemical-heavy brands, and the bonus is that I don't even spend more money on it.
A total win-win.
  
 
      Posted on Google  
   
   Julie Leblic 
 
 
 
 Trustindex verifies that the original source of the review is Google. Great product, as efficient as industrial detergents, but without all the nasties!
  
 
      Posted on Google  
   
   Marion Girault 
 
 
 
 Trustindex verifies that the original source of the review is Google. I have been using this eco-friendly laundry for the last 2 years and I am very happy with it!! Strongly recommending it :)
  
 
      Posted on Google  
   
   Mindful MoKa 
 
 
 
 Trustindex verifies that the original source of the review is Google. I think they need to add a hit natural lavender essence oil
  
 
      Posted on Google  
   
   Laure Chao 
 
 
 
 Trustindex verifies that the original source of the review is Google. I’ve been using Because you care powder for more than a year for my family laundry.
I’m very happy with the product:
- I am confident that I take care of my family’s health by choosing a laundry powder that has the least possible chemicals for a good effect on stains and that is delicate on fabrics
- I reduce as well the amount of unnecessary surfactants, optical brighteners, enzymes etc that are drained in the sewage water and I reduce the unnecessary plastic packaging for a greener planet
- I promote small local businesses in the UAE
- I bring a smile on the business owner’s face, as she delivers an impeccable customer service on WhatsApp or email.

What else could I ask more from a laundry powder?

About Because You Care: Eco-Friendly Laundry Care in the UAE