At the heart of Because You Care is me, Olivia—a young woman passionate about enhancing well-being for society and the planet.
My journey began when I sought to find more meaning in my daily work. I decided to leave my position as an insurance salesperson and embark on an entrepreneurial journey with a project that would have a positive impact on society.
I wanted to respond to a growing need in the UAE for solutions that care for the planet and, of course, the health of our loved ones, through a product we use daily: laundry detergent.
Today, I invest all my energy into raising awareness about the changes we can make in our daily lives to better protect our planet, particularly in the UAE.
with because you care, your requirement for a safe and natural washing detergent is finally met! care for the skin and respect of the environment! on top of it, you support a local and sustainability driven start-up.
Key Benefits
Sustainability Award
“I am delighted to have won this award, which is the result of a lot of effort and time spent on providing an eco-conscious alternative in the market. It’s also encouraging for further product development.”
Olivia
Transparency
Marseille Soap
Made according to an authentic soap. It is a unique blend of olive oil (72%), water and caustic soda made with an authentic French know-how.
Bicarbonate
Bicarbonate comes from the evaporation of salted lacs. It is absolutely natural. It takes away the bad smell from your clothes.
Washing Soda
Washing Soda exists in natural form composed of salt and chalk. It is a strong natural grease remover. Ash Soda is used to eliminate the most stubborn stains.
Press
Because You Care Wins Sustainability Middle East Lifestyle Product of the Year Award
11 mars 2023
Sophie RENAUX2024-09-02I discovered and have been using Because You Care laundry detergent for over a year and I am delighted with it. The wash is perfect as is the powder, which is very useful for removing stubborn stains. I highly recommend Because you Care!Toni Anne Joy Gelle2024-08-26I have been using BYC powder for almost a year now . It's so effective and made from natural ingredients . Our clothes are clean , and it's environment friendly.Hallé Philippa2024-08-05Super lessive: efficace, sent bon, pas nocive pour l'environnement ni pour la peau!Sophie Lecointre Dufour2024-08-05I use BYC detergent since 2 years and I’m very satisfied. I recommend it 100%.R. Pérez M2024-08-03Excelenteian2024-07-31Cette poudre à lessive est topissime ! Il lave parfaitement mon linge, l'adoucit et m'a débarrassé de l'assouplissant qui n'est plus utile dès lors - merci aux composants magiques et eco friendly de Because You Care 😉 !Caroline Rispoli2024-07-30Produit d'utilité indispensable bon pour ma famille et la planète!Sandra Marolles-Roult2024-07-30I discovered Because You Care months ago and am so happy with the product.....smells so natural....no added chemicals or artificial perfumes....just soap!!! So happy to use this Exo-Friendly laundry soap ❤️Vanessa Edouard2024-07-30I have been using Because You Care washing powder for about 6 months now and I am so happy with the results! My clothes are as clean as with traditional industrial powders but it’s all organic and chemical free! I am also using their lavender linen mist for a nice and refreshing smell on my clothes. I am happy I found a solution to take care of my clothes while also taking care of my family health and the environment.