About Because You Care:
Eco-Friendly Laundry Care in the UAE

At the heart of Because You Care is me, Olivia: an entrepreneur and mother deeply committed to health, environmental impact, and transparency in everyday products.

My journey began when I sought to find more meaning in my daily work. I wanted to respond to a growing need in the UAE for solutions that care for the planet and the health of our loved ones. Concerned by the presence of endocrine disruptors in conventional household detergents, I decided to create a safer alternative for families.

Today, I invest all my energy into raising awareness about the changes we can make to better protect our planet. With Because You Care, your requirement for a safe, natural, and highly effective washing detergent is finally met. You get to care for your skin, respect the environment, and support a local, sustainability-driven start-up.

Our Mission & Core Values

Our Mission

At our core, Because You Care aims to empower families to make safer everyday choices. By offering laundry care products that respect both people and the planet, we support healthier homes through conscious, practical solutions. We avoid fear-based messaging and greenwashing; instead, we focus on education, simple formulations, and real impact.

Our Core Values

Every decision we make is guided by five core values:

Health First

Free from endocrine disruptors & unnecessary chemicals.

Transparency

You will always know exactly what goes into our products.

Environmental Responsibility

Conscious packaging and eco-friendly formulas.

Simplicity

Minimal, natural ingredients that work.

Human-Centered Design

Formulated specifically for families, children, and sensitive skin.

What Makes Us Different

Unlike conventional detergent brands, Because You Care prioritizes safety and transparency at every step:

Skin-Safe

Toxic-Free

Plastic-Free

Made in Dubai

A Return to Basics: Our Ingredient Philosophy

Marseille Soap

We believe in trusting what has worked for generations. Instead of complex synthetic formulas, our foundation is genuine Marseille Soap. Rooted in traditional French heritage, this simple blend of olive oil naturally cleanses without irritating sensitive skin or leaving behind toxic residue.

Bicarbonate

Nature often provides the safest solutions. By utilizing naturally occurring bicarbonate sourced from salt lakes, we neutralize odors the way families used to completely bypassing the artificial, endocrine-disrupting fragrances found in commercial detergents.

Washing Soda

A core part of our mission is proving that eco-friendly doesn’t mean less effective. We rely on washing soda (a simple, naturally occurring compound of salt and chalk) to act as a powerful degreaser, proving you don’t need harsh chemicals to lift stubborn stains.

Recognition & Awards

“I am delighted to have won this award, which is the result of a lot of effort and time spent on providing an eco-conscious alternative in the market. It’s also encouraging for further product development.”

Olivia

Press

Spinneys

Because You Care: Love Local

March 2025

Arab News

Because You Care: le savon de Marseille à Dubai

November 7th, 2024

Dubai Madame

Parole d’entrepreneur: La parole à… Olivia Bou Antoun

September 20th, 2022

Sustainability Middle east news

Because You Care Wins Sustainability Middle East Lifestyle Product of the Year Award

March 11th, 2023

What Our Community Says

      
 Excellent4.962 reviews
 4.9
 Excellent62 reviews
  Write a review 
 
 
 
    
 
 
      Posted on Google  
   
   Caroline Feroul 
 177 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I have been a customer for more than 2 years, i cannot recommend this enough , perfect for our family , safe and great results with washes. it was really important for me to use non toxic products inside my house for the health of our family
  
 
     Posted on Google  
   
   Claire Schwartz 
 275 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I finally found an eco-friendly detergent in Dubai that I actually trust.
Because You Care is made with Marseille soap and has a biodegradable formula, which was very important to me.
It cleans really well and leaves my clothes smelling fresh, not artificially perfumed.
  
 
     Posted on Google  
   
   Esther bou Antoun 
 275 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I switched to Because You Care after learning more about endocrine disruptors in conventional detergents.
This one is eco-friendly, has a biodegradable formula, and is super gentle on sensitive skin.
  
 
     Posted on Google  
   
   Adeline Verdier Velten 
 276 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I recommend Because You Care in addition to its effectiveness, I know that I take care of the health of my family. No toxic or harmful products are used. I know that the raw materials used are of very good quality so I buy with my eyes closed. I also buy Because You Care to participate on my scale to the movement for the protection of the planet.
  
 
     Posted on Google  
   
   Marion Gueneau 
 276 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I discovered Because You Care through a friend in Dubai, and I’m so glad I did.
The formula is eco-friendly, super gentle on my kids’ clothes, and still removes stains really well.
Knowing it’s made with Marseille soap was a big plus for me, I grew up with it and trust it.
  
 
     Posted on Google  
   
   Asmaa Lahlou 
 324 days ago
 
 
 Trustindex verifies that the original source of the review is Google. +0
I’ve been using Because You Care laundry products since I arrived to the UAE and I’m a happy customer. This is one of the “low-tox” brands I trust and happily use as there is no fragrance, preservative, enzyme added. So basically free from endocrine disrupters and harsh chemicals that can harm the skin.
  
 
     Posted on Google  
   
   Sophie Anchan 
 327 days ago
 
 
 Trustindex verifies that the original source of the review is Google. I made the switch to Because you Care about 2 years agao and never regretted it: it washes perfectly and I am happy to have one less toxic product around my family! It also helped a lot with my daughter exzema.
  
 
     Posted on Google  
   
   Rodolphe Duffour 
 327 days ago
 
 
 Trustindex verifies that the original source of the review is Google. From a curious click on Instagram to a loyal subscriber!
BYC offers amazing non-toxic laundry products with top service. Massive upgrade from chemical-heavy brands, and the bonus is that I don't even spend more money on it.
A total win-win.
  
 
     Posted on Google  
   
   Hanif Khan 
 376 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Sorry to say that the location Mentioned on Google maps it's not exist.
  
 
     Posted on Google  
   
   Julie Leblic 
 416 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Great product, as efficient as industrial detergents, but without all the nasties!

About Because You Care: Eco-Friendly Laundry Care in the UAE