Because You Care:
Eco-Friendly Washing Powder.
Gentle on Skin.
Kind to the Planet.

Looking for eco-friendly laundry detergent in the UAE that combines performance with safer ingredients?
Because You Care offers a considered alternative for modern households.
Because You Care - Key Benefits
Skin-Safe: For Every Load, Every Age
Laundry sits against your skin all day. Whether you have sensitive skin or not, choosing to reduce exposure to unnecessary chemicals is a thoughtful decision. We use only natural ingredients that are gentle for infants and safe for adults alike.
After all, nature rarely gets it wrong.

Toxic-Free: For Homes Reducing Toxins
Many laundry detergents come with long ingredient lists and unnecessary additives. If you find yourself reading labels and questioning what’s inside everyday products, Because You Care was made with you in mind. We use only what’s necessary.
Because what you bring into your home matters.

Plastic-Free: For Those Reducing Plastic Waste
Our washing powder comes in recyclable cardboard packaging, thoughtfully designed to reduce long-term waste. Because cardboard is lighter than plastic, it requires less energy to transport and helps lower emissions along the way.
Small changes can make a lasting difference.

Made in Dubai: For People Who Choose Local
Our washing powder is assembled in Dubai, closer to the homes it serves. Shorter supply chains reduce transport while supporting local SMEs and limiting unnecessary emissions.
Lighter footprint and stronger communities.

Say goodbye to harsh chemical detergents that can trigger allergic reactions and harm the environment. Our washing powder is made with only three non-toxic, biodegradable ingredients, delivering powerful cleaning performance… even on tough stains.
Discover Our Range of Eco-Friendly Products
Explore our natural laundry powder collection, along with mists and reusable accessories designed for a lower-impact routine.
AED 45,00 Original price was: AED 45,00.AED 39,00Current price is: AED 39,00.
AED 192,00 Original price was: AED 192,00.AED 180,00Current price is: AED 180,00.
Subscribe & Save
Here’s why subscribing to our automatic detergent delivery every 2 months is the smartest choice you’ll make.
Benefits of the subscription

1. Never Run out again!
Get automatic deliveries every two months, saving you time and hassle
2. Exclusive savings
3. You're in control
How the subscription works
1.
Number of Washing Powder Pots
We calculate the exact number of pots you need to last until your next automatic delivery.
2.
Automatic Delivery
You’ll receive your laundry products every two months, reducing CO₂ emissions from transportation.
3.
Total Flexibility
Manage your subscription with complete flexibility: unsubscribe in one click or pause anytime from your client portal.
Have you tried our new product?
Sodium Bicarbonate

"I use sodium bicarbonate to keep my sports clothes fresh and odor-free, I just add one spoon in the drum"
Transparency

Marseille Soap
Crafted using traditional French know-how, this authentic soap is made from a simple blend of 72% olive oil, water, and caustic soda.

Bicarbonate
Bicarbonate is naturally sourced from the evaporation of salt lakes and helps eliminate unwanted odors from your clothes.

Washing Soda
Washing soda occurs naturally and is composed of salt and chalk. It’s a powerful natural degreaser, effective at removing even the most stubborn stains.
Why customers trust Because You Care
Because You Care | Ecofriendly laundry powder detergent | Made in UAE 57 Google reviewsPosted on Asmaa LahlouTrustindex verifies that the original source of the review is Google. I’ve been using Because You Care laundry products since I arrived to the UAE and I’m a happy customer. This is one of the “low-tox” brands I trust and happily use as there is no fragrance, preservative, enzyme added. So basically free from endocrine disrupters and harsh chemicals that can harm the skin.Posted on Sophie AnchanTrustindex verifies that the original source of the review is Google. I made the switch to Because you Care about 2 years agao and never regretted it: it washes perfectly and I am happy to have one less toxic product around my family! It also helped a lot with my daughter exzema.Posted on Rodolphe DuffourTrustindex verifies that the original source of the review is Google. From a curious click on Instagram to a loyal subscriber! BYC offers amazing non-toxic laundry products with top service. Massive upgrade from chemical-heavy brands, and the bonus is that I don't even spend more money on it. A total win-win.Posted on Julie LeblicTrustindex verifies that the original source of the review is Google. Great product, as efficient as industrial detergents, but without all the nasties!Posted on Marion GiraultTrustindex verifies that the original source of the review is Google. I have been using this eco-friendly laundry for the last 2 years and I am very happy with it!! Strongly recommending it :)Posted on Mindful MoKaTrustindex verifies that the original source of the review is Google. I think they need to add a hit natural lavender essence oilPosted on Laure ChaoTrustindex verifies that the original source of the review is Google. I’ve been using Because you care powder for more than a year for my family laundry. I’m very happy with the product: - I am confident that I take care of my family’s health by choosing a laundry powder that has the least possible chemicals for a good effect on stains and that is delicate on fabrics - I reduce as well the amount of unnecessary surfactants, optical brighteners, enzymes etc that are drained in the sewage water and I reduce the unnecessary plastic packaging for a greener planet - I promote small local businesses in the UAE - I bring a smile on the business owner’s face, as she delivers an impeccable customer service on WhatsApp or email. What else could I ask more from a laundry powder?