About Because You Care

Because You Care is a Dubai-based eco-friendly laundry care brand created to protect families, human health, and the environment.

Founded in the UAE, the brand offers safe, effective, and transparent laundry products made with traditional Marseille soap and carefully selected biodegradable ingredients.
As a result, families can clean their clothes without exposing themselves to harmful chemicals or endocrine disruptors often found in conventional detergents.

Ultimately, caring for your home should never come at the expense of your health.

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Our Mission

At its core, Because You Care aims to empower families to make safer everyday choices.
By offering laundry care products that respect both people and the planet, the brand supports healthier homes through conscious, practical solutions.

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What Makes Because You Care Different

Unlike many conventional detergent brands, Because You Care prioritizes simplicity, safety, and transparency at every step.

Key differentiators include:

• Locally manufactured in the UAE

• Formulated with traditional Marseille soap

• Free from endocrine disruptors and unnecessary chemicals

• Designed for families, children, and sensitive skin

• Built on simple, transparent formulations

• Guided by an eco-conscious approach, from ingredients to overall impact

As a result, customers can trust what they use daily, without compromise.

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Product Categories

Because You Care operates within the following categories:

• Eco-friendly laundry care

• Household essentials

• Non-toxic cleaning products

Each category reflects the same commitment to health, performance, and responsibility.

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Target Audience

The brand is designed for:

• Families and parents

• Health-conscious consumers

• Eco-aware households

• Customers seeking safer alternatives to conventional detergents

In other words, anyone who wants to clean responsibly without sacrificing effectiveness.

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Geographic Presence

Because You Care is based in Dubai and operates across the United Arab Emirates.
At the same time, the brand continues to grow its reach through local and regional partnerships.

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Founder Story

Because You Care was founded by Olivia Bou Antoun, an entrepreneur and mother deeply committed to health, environmental impact, and transparency in everyday products.

Concerned by the presence of endocrine disruptors in household detergents, she decided to create a safer alternative for families.
Through this vision, Because You Care was born, combining education, practicality, and clean formulations.

Importantly, her approach avoids fear-based messaging and greenwashing. Instead, it focuses on accessibility, trust, and real impact.

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Brand Values

The brand is built around five core values:

• Health first

• Transparency

• Simplicity

• Environmental responsibility

• Human-centered design

Together, these principles guide every decision, from formulation to communication.

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Keywords

eco-friendly laundry
non-toxic detergent
endocrine disruptors
Marseille soap
clean living
sustainable household products
family-safe detergent
Dubai eco brand

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Media & Partnerships

Because You Care collaborates with retailers, marketplaces, and partners who share a strong commitment to health, sustainability, and conscious living.

For press inquiries, interviews, or collaborations, please contact:

📩 Email: hello@becauseyoucare.ae
📍 Location: Dubai, United Arab Emirates

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Short Brand Description (Media Use)

Because You Care is a Dubai-based eco-friendly laundry care brand offering family-safe products made with Marseille soap and free from endocrine disruptors. Locally manufactured in the UAE, the brand promotes healthier homes through simple, transparent, and responsible formulations.

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Long Brand Description (Features & Articles)

Founded in Dubai, Because You Care is an eco-friendly laundry care brand created to protect families from harmful chemicals commonly found in conventional detergents.
By using Marseille soap and biodegradable ingredients, the brand delivers safe, effective, and transparent products for everyday use.
Through this approach, Because You Care makes conscious living accessible, without compromising performance, simplicity, or trust.