Our eco-conscious laundry powder is proudly made in the UAE. Crafted with authentic Marseille soap and two additional biodegradable ingredients, it’s designed to be gentle on your skin and the planet. Our formula delivers a toxic-free, effective clean while minimizing environmental impact.
This one-time purchase provides enough high-performance detergent for 30 full loads. It’s the perfect way to try out a smarter, more sustainable approach to laundry.
Made with traditional Savon de Marseille and biodegradable ingredients, this formula cleans effectively while remaining gentle on sensitive skin and safe for everyday use.
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Everything You Need to Know
White Coco soap, water and caustic soda made with authentic French know-how.
It is absolutely natural. It takes away the bad smell from your clothes.
Composed of salt and chalk. It is a strong natural grease remover. Ash Soda is used to eliminate the most stubborn stains.
For 7–8kg machines (washable from 30°C): Pour the powder directly into the drum, on top of your clothes.
Dissolve the powder in warm water, then gently rub the stain with a sponge before rinsing.
Because You Care Laundry Powder (30 washes) – Single purchase: Is made with a fully transparent formula. It contains preservative-free Marseille soap (Origin: France), soda ash, and bicarbonate. Nothing unnecessary or artificial.
Regular Laundry Detergents: Unlike many conventional liquid detergents, our formula is water-free and toxic-free. As a powder, it contains no water, is lighter to transport, and supports lower transport-related emissions.
Laundry Sheets: Compared to many laundry sheets, which often rely on binding agents and film-forming materials to hold their structure, this powder contains only functional cleaning ingredients (nothing designed to create shape or texture).
Yes. The formula is suitable for babies’ clothing and sensitive skin. It contains no synthetic fragrance and no unnecessary additives.
Pour the recommended amount directly into the drum, on top of your laundry. For best results, avoid using the detergent drawer, as the powder is designed to dissolve directly within the wash cycle.
Yes. Our powder laundry detergent is intentionally fragrance-free. Conventional detergents often rely on synthetic perfumes, which are common skin irritants and create the impression of cleanliness through scent. We believe truly clean laundry does not require artificial fragrance.
For those who prefer a natural scent in their wardrobe, we are developing a complementary product designed for that purpose.
Our powder does not contain optical brighteners/whiteners.
Optical brighteners are synthetic chemicals that create the illusion of “whiter” fabric by reflecting blue light. They don’t actually clean your clothes, they simply mask residues and can remain on fabrics after washing.
We choose to focus on real cleaning performance, using functional ingredients that rinse properly and respect both your skin and the environment.
Yes. Dissolve the powder in warm water, gently treat the fabric, then rinse thoroughly.
We do not recommend adding essential oils to your washing machine. Heat reduces their effectiveness and aroma, making their use inefficient.
Yes. Our toxic-free laundry detergent is compatible with “wool” or “silk” washing programs. It is also suitable for gentle hand washing.
No. We generally do not recommend fabric softener. It is often unnecessary and mainly adds artificial fragrance and coating to fabrics.
Because You Care is formulated without harsh chemicals, optical brighteners, or aggressive synthetic fragrances, making it suitable for washing pet bedding, blankets, and fabric accessories.
Pets spend most of their time in close contact with fabrics. What stays in their textiles can end up on their skin and in their respiratory system. That’s why we focus on a formula that rinses clean and leaves no unnecessary residues behind.
